The Brand Messiah
Author: Jonathan Gabay
The Brand Messiah published in 2012 is a book who’s time has come.
Jonathan Gabay is a well established expert on branding and marketing, and his book for many will seem like fantasy but for those with an inside track the connections and similarities will be closer than many would expect.
The books is a fictional tale set in 2012 around Sam, the head of a global media agency, who is rolling out the new initiative.
It has some great lines and messages, and is a book that we feel is set to become a cult classic.
If you loved the work of Steve Jobs and Apple, then you owe it to yourself to read The Brand Messiah.