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The Alchemist

The Alchemist

The Alchemist
The Alchemist: A Fable About Following Your Dream
Author: Paulo Coelho

The Alchemist

The Alchemist

Full of useful little metaphors and stories which inspire/cause you to question your current path. This book is well written, intelligent and weaves together a wonderful mix of tales, intentions and concepts that leave many people inspired through its simple elegance.

The Alchemist presents a simple fable, based on simple truths and places it in a highly unique situation. The ancient tribal storytellers knew that this is the most successful method of entertaining an audience while slipping in a lesson or two. Brazilian storyteller Paulo Coehlo introduces Santiago, an Andalucian shepherd boy who one night dreams of a distant treasure in the Egyptian pyramids. And so he’s off: leaving Spain to literally follow his dream.

Along the way he meets many spiritual messengers, who come in unassuming forms such as a camel driver and a well-read Englishman. In one of the Englishman’s books, Santiago first learns about the alchemists–men who believed that if a metal were heated for many years, it would free itself of all its individual properties, and what was left would be the “Soul of the World.” Of course he does eventually meet an alchemist, and the ensuing student-teacher relationship clarifies much of the boy’s misguided agenda, while also emboldening him to stay true to his dreams. “My heart is afraid that it will have to suffer,” the boy confides to the alchemist one night as they look up at a moonless night.

“Tell your heart that the fear of suffering is worse than the suffering itself,” the alchemist replies. “And that no heart has ever suffered when it goes in search of its dreams, because every second of the search is a second’s encounter with God and with eternity.”

The Times
“His books have had a life-enhancing impact on millions of people”

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The E Myth Revisited

E-myth Revisited

E-myth Revisited
Work On Your Business, Not In It
Author:  Michael Gerber

The E Myth Revisited

The E Myth Revisited

I wish I’d read this book 10 years ago.. There are so many “Doh” moments, where I found myself going, that’s where I went wrong.. So many of us get it wrong, and this should be essential reading.. I can’t believe no one told me to read it before. (Many thanks to Simon Hedley, I owe you one for recommending this)

Michael Gerber’s The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author’s belief that entrepreneurs–typically brimming with good but distracting ideas–make poor businesspeople. He establishes an incredibly organised and regimented plan, so that daily details are scripted, freeing the entrepreneur’s mind to build the long-term success or failure of the business. You don’t need an MBA to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Written in a clear and well-paced manner, The E-Myth Revisited is like receiving advice from an old friend.