Work On Your Business, Not In It
Author: Michael Gerber
I wish I’d read this book 10 years ago.. There are so many “Doh” moments, where I found myself going, that’s where I went wrong.. So many of us get it wrong, and this should be essential reading.. I can’t believe no one told me to read it before. (Many thanks to Simon Hedley, I owe you one for recommending this)
Michael Gerber’s The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author’s belief that entrepreneurs–typically brimming with good but distracting ideas–make poor businesspeople. He establishes an incredibly organised and regimented plan, so that daily details are scripted, freeing the entrepreneur’s mind to build the long-term success or failure of the business. You don’t need an MBA to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Written in a clear and well-paced manner, The E-Myth Revisited is like receiving advice from an old friend.