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Meeting the Shadow

Meeting the Shadow

Meeting the Shadow
Meeting the Shadow: Hidden Power of the Dark Side of Human Nature
Author: Connie Zwieg

Meeting the Shadow

Meeting the Shadow

Kind of a compilation. Pretty intense at times. It gets you thinking and is interesting.

The idea is simple but the ramifications quite deep.

A lot of recent movies touch on these themes, and I think if you are really looking to grow you will learn a lot.

Influence

Influence

Influence
The Psychology of Persuasion
Author: Dr. Robert Cialdini

Influence

Influence

“Influence”, the classic book on persuasion, explains the psychology of why people say “yes” – and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You’ll learn the six universal principles, how to use them to become a skilled persuader – and how to defend yourself against them. Perfect for people in all walks of life, the principles of “Influence” will move you toward profound personal change and act as a driving force for your success.

About the Author
Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents’ Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

You will never look at a sales message in the same way again..