Losing my Virginity
/0 Comments/in Business, Books, Mindset, AutoBiographies/by rtcylLosing my Virginity
Author: Richard Branson

Losing My Virginity
A unique and insightful book about the prolific entrepreneur Sir Richard Branson.
This is an autobiography of the unique entrepeneur.
It’s Not How Good You Are
/0 Comments/in Business, Marketing, Books, Mindset/by rtcylIt’s not how good you are
It’s not how good you are, it’s how good you want to be
Author: Paul Arden

It’s Not How GOOD You are, It’s HOW GOOD you want to BE
A concise look at attitude and business philosophy, full of good ideas which are easy to understand and implement.
This book has brought delight, insight and ideas more than once, and is a present I’ve been given several times over the years.
Sure to inspire and challenge.
Who moved my cheese
/0 Comments/in Business, Books, Mindset/by rtcylWho moved my cheese
An Amazing Way to Deal with Change in Your Work and in Your Life
Author: Spencer Johnson

Who Moved My Cheese
This book helps trigger toughts on parts of life you might not even know you’re thinking of changing. It puts things into perspective and gently speaks to your unconscious mind, guiding you to make the decisions you have already made.
Change can be a blessing or a curse, depending on your perspective. The message of Who Moved My Cheese? is that all can come to see it as a blessing, if they understand the nature of cheese and the role it plays in their lives. Who Moved My Cheese? is a parable that takes place in a maze. Four beings live in that maze: Sniff and Scurry are mice, non-analytical and non-judgmental; they just want cheese and are willing to do whatever it takes to get it. Hem and Haw are “little people”, mouse-size humans who have an entirely different relationship with cheese. It’s not just sustenance to them; it’s their self-image. Their lives and belief systems are built around the cheese they’ve found. Most of us reading the story will see the cheese as something related to our livelihoods–our jobs, our career paths, the industries we work in–although it can stand for anything, from health to relationships. The point of the story is that we have to be alert to changes in the cheese and be prepared to go running off in search of new sources of cheese when the cheese we have runs out.
‘One of the most successful business books ever’, Daily Telegraph .’Dr. Johnson has the rare ability to be interesting, provocative and succinct. My admiration is complete.’, Dr. Norman Vincent Peale, author of The Power of Positive Thinking
From the bestselling co-author of The One Minute Manager series comes this guide to help you anticipate, adapt to and enjoy change in your life, thereby achieving success. Johnson delivers his message via a simple parable about creatures living in a maze, looking for cheese to nourish them and keep them happy. The book is split into three sections: in ‘A Gathering’, a group discusses how they currently deal with change; in ‘The Story of Who Moved My Cheese?’ we find the parable itself; and in ‘A Discussion’, the group talks about what the story meant to them and how they mean to use it in the future. There are also fun cheese illustrations bearing key advice: ‘Monitor Change – Smell The Cheese Often So You Know When It Is Getting Old’. Quick and easy to read. (Kirkus UK)
Influence
/0 Comments/in Marketing, Books, Mindset, Influence, Business/by rtcylInfluence
The Psychology of Persuasion
Author: Dr. Robert Cialdini

Influence
“Influence”, the classic book on persuasion, explains the psychology of why people say “yes” – and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You’ll learn the six universal principles, how to use them to become a skilled persuader – and how to defend yourself against them. Perfect for people in all walks of life, the principles of “Influence” will move you toward profound personal change and act as a driving force for your success.
About the Author
Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents’ Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
You will never look at a sales message in the same way again..
The four hour work week
/0 Comments/in Business, Books, Mindset/by rtcylThe Four Hour Work Week
The Four Hour Work Week – How to Escape the nine to five, Live Anywhere and Join the New Rich
Author: Timothy Ferris
Four Hour Work Week

The Four Hour Work Week
A lifestyle book to provoke you into doing the things you want and guide you though the beiginnings of a new work life through your own business.
Outsource everything!
Tim Ferris has certainly helped shape a lof of people’s ideas. Some will make you think, some may not sit right. Worth a read and definitely a book that I’ve seen cause a shift in the thinking of many friends and clients.
If you’re inspired by that check out www.DelegateEverything.com
Little Red Book of Sales Answers
/0 Comments/in Books, Sales, Business/by rtcylLittle Red Book of Sales Answers
99.5 Real World Answers That Make Sense, Make Sales, and Make Money
Author: Jeffrey Gitomer

Little Red Book of Sales
This is a great book on sales, it reads easily and gives you lots of ideas as well as answers..
Salespeople are looking for answers.
They want them now.
They want them fast.
They want them free.
Every salesperson on the planet, at some point during their sales day, needs an answer or 10 about what to do in a given selling situation.
But there’s a big difference between AN answer and the BEST answer.
Jeffrey has compiled 99.5 BEST ANSWERS to the barriers salespeople face every day.
These answers will get you from:
What do I do next?
to:
Where is the bank so I can deposit this money?!
Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they’ll ever want: Little Red Book of Sales Answers.
This is the legendary Jeffrey Gitomer, the world’s #1 sales presenter and author of the inspirational 250,000-copy bestseller Little Red Book of Selling.
This new book goes beyond anything Gitomer’s ever done, offering 99.5 quick, fun-to-read, real-world answers guaranteed to make sense, and make money!
You’ll discover the best ways to:
- leave voicemails
- ask for appointments
- start presentations
- follow up
- ask for the sale
- respond to angry customers, and
- earn referrals
Here are perfect answers for:
- establishing rapport
- improving humor and creativity
- making cold calls
- getting past gatekeepers
- controlling phone conversations
- overcoming price objections
- recognizing buying signals
- using the Internet
- getting reorders
- finding role models and mentors
- becoming a better writer
- picking the right contact software
- ordering the right business lunch
- creating stand-out proposals, and
- setting goals, and adding value in every possible way.
Buy this book: You’ll get two out of three.
E-myth Revisited
/0 Comments/in Mindset, Success, Bestseller, Non-Fiction, Business, Wealth, Books/by rtcylThe Brand Messiah – Jonathan Gabay
/0 Comments/in Business, Fiction, Marketing, Books, News/by rtcylThe Brand Messiah
Author: Jonathan Gabay

The Brand Messiah published in 2012 is a book who’s time has come.
Jonathan Gabay is a well established expert on branding and marketing, and his book for many will seem like fantasy but for those with an inside track the connections and similarities will be closer than many would expect.
The books is a fictional tale set in 2012 around Sam, the head of a global media agency, who is rolling out the new initiative.
It has some great lines and messages, and is a book that we feel is set to become a cult classic.
If you loved the work of Steve Jobs and Apple, then you owe it to yourself to read The Brand Messiah.









