Influence

Influence

Influence
The Psychology of Persuasion
Author: Dr. Robert Cialdini

Influence

Influence

“Influence”, the classic book on persuasion, explains the psychology of why people say “yes” – and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You’ll learn the six universal principles, how to use them to become a skilled persuader – and how to defend yourself against them. Perfect for people in all walks of life, the principles of “Influence” will move you toward profound personal change and act as a driving force for your success.

About the Author
Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents’ Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

You will never look at a sales message in the same way again..

The Four Hour Work Week

The four hour work week

The Four Hour Work Week
The Four Hour Work Week – How to Escape the nine to five, Live Anywhere and Join the New Rich
Author: Timothy Ferris
Four Hour Work Week 

The Four Hour Work Week

The Four Hour Work Week

A lifestyle book to provoke you into doing the things you want and guide you though the beiginnings of a new work life through your own business.
Outsource everything!

Tim Ferris has certainly helped shape a lof of people’s ideas. Some will make you think, some may not sit right. Worth a read and definitely a book that I’ve seen cause a shift in the thinking of many friends and clients.

If you’re inspired by that check out www.DelegateEverything.com

Little Red Book of Sales

Little Red Book of Sales Answers

Little Red Book of Sales Answers
99.5 Real World Answers That Make Sense, Make Sales, and Make Money
Author: Jeffrey Gitomer

Little Red Book of Sales

Little Red Book of Sales

This is a great book on sales, it reads easily and gives you lots of ideas as well as answers..
Salespeople are looking for answers.
They want them now.
They want them fast.
They want them free.

Every salesperson on the planet, at some point during their sales day, needs an answer or 10 about what to do in a given selling situation.

But there’s a big difference between AN answer and the BEST answer.

Jeffrey has compiled 99.5 BEST ANSWERS to the barriers salespeople face every day.

These answers will get you from:

What do I do next?

to:
Where is the bank so I can deposit this money?!

Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they’ll ever want: Little Red Book of Sales Answers.

This is the legendary Jeffrey Gitomer, the world’s #1 sales presenter and author of the inspirational 250,000-copy bestseller Little Red Book of Selling.

This new book goes beyond anything Gitomer’s ever done, offering 99.5 quick, fun-to-read, real-world answers guaranteed to make sense, and make money!

You’ll discover the best ways to:

  • leave voicemails
  • ask for appointments
  • start presentations
  • follow up
  • ask for the sale
  • respond to angry customers, and
  • earn referrals

Here are perfect answers for:

  • establishing rapport
  • improving humor and creativity
  • making cold calls
  • getting past gatekeepers
  • controlling phone conversations
  • overcoming price objections
  • recognizing buying signals
  • using the Internet
  • getting reorders
  • finding role models and mentors
  • becoming a better writer
  • picking the right contact software
  • ordering the right business lunch
  • creating stand-out proposals, and
  • setting goals, and adding value in every possible way.

Buy this book: You’ll get two out of three.

The E Myth Revisited

E-myth Revisited

E-myth Revisited
Work On Your Business, Not In It
Author:  Michael Gerber

The E Myth Revisited

The E Myth Revisited

I wish I’d read this book 10 years ago.. There are so many “Doh” moments, where I found myself going, that’s where I went wrong.. So many of us get it wrong, and this should be essential reading.. I can’t believe no one told me to read it before. (Many thanks to Simon Hedley, I owe you one for recommending this)

Michael Gerber’s The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author’s belief that entrepreneurs–typically brimming with good but distracting ideas–make poor businesspeople. He establishes an incredibly organised and regimented plan, so that daily details are scripted, freeing the entrepreneur’s mind to build the long-term success or failure of the business. You don’t need an MBA to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Written in a clear and well-paced manner, The E-Myth Revisited is like receiving advice from an old friend.

The Brand Messiah

The Brand Messiah – Jonathan Gabay

The Brand Messiah
Author: Jonathan Gabay

The Brand Messiah

The Brand Messiah published in 2012 is a book who’s time has come.

Jonathan Gabay is a well established expert on branding and marketing, and his book for many will seem like fantasy but for those with an inside track the connections and similarities will be closer than many would expect.

The books is a fictional tale set in 2012 around Sam, the head of a global media agency, who is rolling out the new initiative.

It has some great lines and messages, and is a book that we feel is set to become a cult classic.

If you loved the work of Steve Jobs and Apple, then you owe it to yourself to read The Brand Messiah.