Positioning: The Battle for Your Mind Book by Al Ries and Jack Trout

Positioning: The Battle for Your Mind

Book by Al Ries and Jack Trout

This book has been essential reading and recommended for decades.

It’s a great read and gives you ways at looking at and understanding the importance of the position a product or business takes on and how that’s been done.

It’s literally the book on Positioning.
What do people say about it?
a must read for clients and partners –
This book helped shift and shape my thinking about names, domains and making win win agreements. I recommend it happily to clients who want to build a solid foundation for growth or joint ventures.  Simon Hedley


The Psychology of Persuasion
Author: Dr. Robert Cialdini



“Influence”, the classic book on persuasion, explains the psychology of why people say “yes” – and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You’ll learn the six universal principles, how to use them to become a skilled persuader – and how to defend yourself against them. Perfect for people in all walks of life, the principles of “Influence” will move you toward profound personal change and act as a driving force for your success.

About the Author
Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents’ Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

You will never look at a sales message in the same way again..