Positioning: The Battle for Your Mind
Book by Al Ries and Jack Trout
This book has been essential reading and recommended for decades.
It’s a great read and gives you ways at looking at and understanding the importance of the position a product or business takes on and how that’s been done.
It’s literally the book on Positioning.
What do people say about it?
a must read for clients and partners – WeDesignBrands.com
This book helped shift and shape my thinking about names, domains and making win win agreements. I recommend it happily to clients who want to build a solid foundation for growth or joint ventures. Simon Hedley
