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Positioning: The Battle for Your Mind Book by Al Ries and Jack Trout
/0 Comments/in Marketing, Books/by Simon HedleyPauseStopReset
/0 Comments/in Success, Authors, Updates, News, Bestseller, Books, Mindset, British, Award Winning, Non-Fiction/by Simon HedleyPause Stop Reset™ is an incredible book.
Pause Stop Reset™ is the must read manual for entrepreneurs, business owners and everyone that wants to thrive over the next decade and beyond.
It was written by the award winning author, business man and philanthropist Simon Hedley (You can learn more about Simon here www.SimonHedley.com)
Simon has brought together a lot of the insights, distinctions and key wisdom that he’s learnt through experience and through working with some of the most creative and insightful minds of our times.
This is a very subtle and powerful book and one you’ll want to revisit.
We were very lucky to attend the prelaunch of the book in London at an amazing venue, where we got to meet Simon and some of his mentees and partners and were truly blown away.
Make sure to click through to the site to be in for a chance to win a 1-1 mentoring session with Simon and also to be part of what looks set to be an incredible movement of people that get this content and apply it.
Top 5 Books of the Month
/0 Comments/in News, Business, Marketing, Mindset, Sales, Goals, Bestseller/by rtcylJuly’s Top 5 Books of the Month
Here are the top 5 books of the month that are a must for your summer reading list. There are books here that make you think, better yourself and help you get what you want in life.
The Success Spiral
/0 Comments/in Spirtuality, Report, Success, Books, Mindset/by rtcylThe Succes Spiral
Release Into The Flow and Master Surfing The Success Spiral
Author: Simon Hedley
www.TheSuccessSpiral.com
Have you ever noticed that some people are in “Flow” as they journey towards Success?
From finances to relationships, opportunities to connections, things seem to come easily and their success seems magical and inevitable.
Rather than moving in a linear straight line predictable 9 to 5 manner.. some people move through their lives with ease and “luck” like dolphins surfing the flow.
Maybe you’ve even experienced that yourself from time to time?
The Success Spiral™ is the key that seemed to underpin them all.
It’s a great read, and a book that is both simple, subtle and powerful.
Thoroughly recommended.
It’s Not How Good You Are
/0 Comments/in Business, Marketing, Books, Mindset/by rtcylIt’s not how good you are
It’s not how good you are, it’s how good you want to be
Author: Paul Arden

It’s Not How GOOD You are, It’s HOW GOOD you want to BE
A concise look at attitude and business philosophy, full of good ideas which are easy to understand and implement.
This book has brought delight, insight and ideas more than once, and is a present I’ve been given several times over the years.
Sure to inspire and challenge.
Who moved my cheese
/0 Comments/in Business, Books, Mindset/by rtcylWho moved my cheese
An Amazing Way to Deal with Change in Your Work and in Your Life
Author: Spencer Johnson

Who Moved My Cheese
This book helps trigger toughts on parts of life you might not even know you’re thinking of changing. It puts things into perspective and gently speaks to your unconscious mind, guiding you to make the decisions you have already made.
Change can be a blessing or a curse, depending on your perspective. The message of Who Moved My Cheese? is that all can come to see it as a blessing, if they understand the nature of cheese and the role it plays in their lives. Who Moved My Cheese? is a parable that takes place in a maze. Four beings live in that maze: Sniff and Scurry are mice, non-analytical and non-judgmental; they just want cheese and are willing to do whatever it takes to get it. Hem and Haw are “little people”, mouse-size humans who have an entirely different relationship with cheese. It’s not just sustenance to them; it’s their self-image. Their lives and belief systems are built around the cheese they’ve found. Most of us reading the story will see the cheese as something related to our livelihoods–our jobs, our career paths, the industries we work in–although it can stand for anything, from health to relationships. The point of the story is that we have to be alert to changes in the cheese and be prepared to go running off in search of new sources of cheese when the cheese we have runs out.
‘One of the most successful business books ever’, Daily Telegraph .’Dr. Johnson has the rare ability to be interesting, provocative and succinct. My admiration is complete.’, Dr. Norman Vincent Peale, author of The Power of Positive Thinking
From the bestselling co-author of The One Minute Manager series comes this guide to help you anticipate, adapt to and enjoy change in your life, thereby achieving success. Johnson delivers his message via a simple parable about creatures living in a maze, looking for cheese to nourish them and keep them happy. The book is split into three sections: in ‘A Gathering’, a group discusses how they currently deal with change; in ‘The Story of Who Moved My Cheese?’ we find the parable itself; and in ‘A Discussion’, the group talks about what the story meant to them and how they mean to use it in the future. There are also fun cheese illustrations bearing key advice: ‘Monitor Change – Smell The Cheese Often So You Know When It Is Getting Old’. Quick and easy to read. (Kirkus UK)
Influence
/0 Comments/in Business, Marketing, Books, Mindset, Influence/by rtcylInfluence
The Psychology of Persuasion
Author: Dr. Robert Cialdini

Influence
“Influence”, the classic book on persuasion, explains the psychology of why people say “yes” – and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You’ll learn the six universal principles, how to use them to become a skilled persuader – and how to defend yourself against them. Perfect for people in all walks of life, the principles of “Influence” will move you toward profound personal change and act as a driving force for your success.
About the Author
Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents’ Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
You will never look at a sales message in the same way again..
The four hour work week
/0 Comments/in Business, Books, Mindset/by rtcylThe Four Hour Work Week
The Four Hour Work Week – How to Escape the nine to five, Live Anywhere and Join the New Rich
Author: Timothy Ferris
Four Hour Work Week

The Four Hour Work Week
A lifestyle book to provoke you into doing the things you want and guide you though the beiginnings of a new work life through your own business.
Outsource everything!
Tim Ferris has certainly helped shape a lof of people’s ideas. Some will make you think, some may not sit right. Worth a read and definitely a book that I’ve seen cause a shift in the thinking of many friends and clients.
If you’re inspired by that check out www.DelegateEverything.com












